Hyundai ends North American motorsport programs to focus on new marketing strategies.  

Rhys Millen Racing - Huntington Beach, CA – September 26, 2012

For the last four seasons, Rhys Millen Racing has proudly represented Hyundai in North American Motorsports. The RMR programs have demonstrated the performance and reliability of the vehicles Hyundai sells everyday. However, following the conclusion of the 2012 Formula Drift and Global RallyCross Championship season, this relationship will come to an end as Hyundai's Marketing Group focuses on new strategies.

From podium finishes and X-Games appearances in the Global RallyCross Championship to event wins in the Formula Drift Championship and world records at Pikes Peak, both RMR and Hyundai have much to be proud of. RMR is also proud of its award-winning SEMA custom vehicles such as the RM460, RM500, and RMR Signature Edition Equus. The staff at RMR is thankful for the opportunity to have designed, assembled, and competed with race cars featuring Hyundai's newest and most exciting vehicles.
We look forward to continuing the foundation we built with current sponsor partners and seek opportunities to welcome new primary sponsor and manufacturer partners for 2013 and beyond.



Rhys Millen Racing proving the Hyundai Genesis Coupe is a winning platform in motorsports. 
Rhys Millen wins back to back 2011 and 2012 Formula Drift Las Vegas. Hyundai/RMR currently stand 3rd in points and look towards an overall 2012 championship heading into Round 7 Irwindale. 
Rhys Millen piloting the Hyundai Turbo Veloster places 4th in 2012 at the Summer X-Games in Downtown Los Angeles. Hyundai/RMR currently stand 2nd in manufacture points behind Ford.
Rhys Millen brings Hyundai's Turbo Veloster into Americas living rooms live on ESPN in the Global RallyCross Championship.
Rhys Millen sets new overall world record at the 90th running of the Pikes Peak International Hill Climb in a Hyundai Genesis Coupe.
Rhys Millen at America's Mountain also making it Hyundai's Mountain. 
About Rhys Millen Racing

Rhys Millen Racing, located in Huntington Beach, CA is a multifaceted motorsports organization with demonstrated capabilities in engineering, fabrication, preparation and composite design. Bodywork on all race cars are designed and manufactured at WO-ven, a RMR subsidiary. WO-ven also produces an exclusive line of race-inspired aftermarket appearance parts sold through RMR's aftermarket parts division, which also offers a complete line of parts from many aftermarket brands and partners.
RMR's racing heritage spans nearly 20 years and includes partnerships with major manufacturers such as Mitsubishi, General Motors (Pontiac), and Hyundai. With a diverse background in motorsports, RMR has achieved success in every arena it has entered.

RMR Motorsports Proud History

2002 - SCCA Pro Rally Champions (Group 2)
2004 - SCCA Pro Rally Champions (Open Class)
Overall Wins in Rally 4 with another 6 Podiums

2005 - Formula Drift Champion
2008 - Drifting World Champion
Overall Wins in Drift 11 with another 10 Podiums

2012 - Pikes Peak Overall New Record
Overall Class Wins at Pikes Peak 9 with another 8 Podiums


Brian K said on January 10, 2013:

I wish Rhys the best of luck in 2013! Hopefully an OEM vehicle is selected soon and look forward to see you race soon.

Uta said on November 28, 2012:

Larissa French – I especially love the kinsisg sisters photo too as well as the individual shot of Isla, just beautiful, oh and the 2 brothers together, all of them are stunning!

Shawn said on September 28, 2012:

This is sad… I have no idea what Hyundai is thinking right now. I think that RMR was one of the best PR related things going for Hyundai at the moment; referring to performance anyways. I wish RMR all the best and I know they will be signed by a great company

Chris G. said on September 27, 2012:

I’m really dissapointed to hear that Hyundai is ending their partnership with Rys. Rys’ success on the track with Hyundai has led me to look at Hyundai in a completely different way. The Genesis Coupe and Veloster are brilliant cars, but Hyundai as a brand lacked the credibility of a performance brand, in my opinion. After watching what Rys was doing mechanically and driving-wise to those cars led me to take a serious look to purchasing a Hyundai in the very near future. Now that I see they aren’t that committed to motorsports, I’m not so sure of that anymore. One thing is for sure, if Rys is driving it, I’ll definitely be supporting it!

Zach said on September 27, 2012:

I want to see RMR and Infiniti.

Rodrigo said on September 26, 2012:

This is a very Bad News. Hyundai Group is not thinking very well!!!!

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